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Behr Hella Service GmbH Press |
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Good start for Behr Hella ServiceNew joint venture is well prepared for the air conditioning season – Thermal management campaign supports the automotive aftermarket and independent garages – New: air conditioner service units for stationary and mobile useLippstadt / Schwäbisch Hall, 15th March 2006. Before the air conditioning season gets underway, Hella will be starting its thermal management campaign in April, presenting products from Behr Hella Service for vehicle air conditioning and engine cooling. Wholesalers and garages benefit from the wide range of high-quality and quickly available products, competent garage and sales support as well as the technical service provided. New in the range are two state-of-the-art, pioneering air conditioner service units for stationary and mobile use, which garages can use to carry out air conditioning servicing quickly and professionally. With more than 6,000 items for vehicle air conditioning and engine cooling, Behr Hella Service provides optimum cover for wholesalers' and garages' requirements, thus guaranteeing comprehensive air conditioning servicing for garage customers. Within the context of the thermal management campaign, garages and wholesalers will receive specific added value in the form of comprehensive information and advertising material on the subject of thermal management. Particularly useful: The Filling Quantities Manual for air conditioners has been updated to include many new vehicles and now includes an overview of filling quantities for trucks, also in the practical DIN A1 poster format for garage walls. To help garages actively attract their customers' attention to the whole subject of air conditioning servicing, a banner can be ordered for outside, and an inflatable penguin for inside display – while stocks last – real eye-catchers showing drivers the way to the thermal management specialists. For more information visit www.hella.de. Behr Hella Service has two new air conditioner service units in the range: SECUsmart for stationary use and SECUmobile for mobile use, on agricultural vehicles, for example. Both units provide the basic functions of air conditioning servicing: Evacuating the refrigerant and the oil from the vehicle system, recycling the refrigerant and separating the used oil, generating a vacuum to evaporate the residual refrigerant completely, and checking the air-tightness of the vehicle system, as well as refilling the system with fresh refrigerant and oil. The SECUsmart provides further additional advantages: The compact, powerful SECUmobile service unit is the optimum choice for mobile air conditioning servicing on vehicles that are not easy to get to a garage, such as combine harvesters and construction machinery. With its dimensions of 500 x 450 x 900 millimetres (length x width x height), a weight of only 55 kg and its refrigerant and oil weighing cells specially designed for mobile use, it is easy to transport in service vehicles and is resistant to vibrations. About Behr Hella Service GmbH The EU commission approved the founding of the new joint venture Behr Hella Service GmbH in the independent European automotive aftermarket on 1st December 2005. This allowed operational business and active marketing of the brand Behr Hella Service to begin completely and on schedule in Europe. The processing of further markets will follow later. The joint venture company between the automotive supplier Behr (specialist for vehicle air conditioning and engine cooling) and Hella (specialist for components and systems for lighting technology and electronics) will together serve the worldwide independent aftermarket for vehicle air conditioning and engine cooling. The joint venture combines the Behr Service activities on the independent aftermarket and the air conditioning business of the Hella aftermarket organisation. Behr and Hella each have a 50% share in the joint venture. Managing Directors at the company are Dr. Joachim Damasky, Hella KGaA Hueck & Co., also responsible for the Product Division Electrics/Electronics in the Business Division Aftermarket at Hella, and Jürgen Laucher, Behr GmbH & Co. KG, at the same time Managing Director of Behr Service GmbH. The combination of Hella's worldwide sales organisation with Behr's product know-how and the linking of activities in the field of vehicle air conditioning and engine cooling for the parts business is a consistent further development of the already existing cooperation between Behr and Hella in the field of climate control and front-end modules. Independent aftermarket for thermal management developments Whereas the total number of vehicles on European roads is more or less stagnating, the number of new vehicles fitted with air conditioners is continuing to increase. Nowadays, more than 80% of newly registered vehicles are fitted with air conditioners, which means dynamic business development can be expected at independent garages in the next few years. In addition, the increasing interconnection of air conditioning and electronics results in further challenges for this customer group, making cooperation with competent partners more and more important. Backed by the know-how of the companies Behr and Hella in air conditioning electronics, Behr Hella Service has created the best possible prerequisites for optimum customer support in this expanding business. Behr Hella Service is a powerful company on the independent aftermarket not only in the field of vehicle air conditioning but also in engine cooling. The complexity of the products in the field of engine cooling is increasing all the time, particularly on account of vehicle manufacturers' demands for the design space taken up by parts and components in the engine compartment to be reduced, while the same time their capacity is to be increased. Modular design and the production of sophisticated systems are the solution, which requires increased specialist knowledge in garages. Behr is a specialist in this field and contributes both sound technology know-how and 100 years of experience in radiator production to the new joint venture. Behr Hella Service – Extended range of products with more than 6,000 items for air conditioning and cooling The complete product range from Behr Service and the air conditioning business division of Hella Aftermarket are being merged in the new joint venture. This means that a wide range of over 6,000 items is available to customers worldwide. At the operational start of the new joint venture, Behr Hella Service immediately took up a leading position on the West European market for condensers and compressors as well as passenger car cooling parts. Behr Hella Service – advantages for aftermarket partners With the operational start, most sales and distribution activities are being processed via the global Hella sales organisation. For wholesaler customers, this means one-stop shopping for an extended range of products in the fields of vehicle air conditioning and engine cooling. Previous Behr Service customers, mainly specialists (radiator repair companies and air conditioning garages) will in future be able to purchase products from the fields of electronics, electrics and light, in addition to thermal management items. This makes access to more than 20,000 items possible in all four fields of competence. Press contacts:
About the Behr Group
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