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Reliable high product quality, an outstanding service package and the largest premium product range on the market have led to Behr Hella Service becoming a leading supplier for vehicle air conditioning and engine cooling.
Now Behr Hella Service is taking it to the next stage. A new product marking is on the way! While maintaining the strategic focus on product quality, price level and service, the new product marking allows for clear quality differentiation between premium and standard products. Starting from 2017 on all products will get the appropriate markings accordingly.
Greater transparency, which helps in selecting products and provides specific measures for establishing customer loyalty. You do not have to worry about creating any significant expense for yourself to make the conversion!
Reliable, high product quality is what you know from Behr Hella Service. Similarly, Behr Hella Service stands out as a leading supplier of vehicle air conditioning and engine cooling thanks to its outstanding service package.
Our strategic focus on product quality, price level and service is the basis for everything that we do so that we can offer the very best for our customers. And in order to improve even more, we are introducing a new product marking for greater transparency.
The launch of the new Premium Line marking makes it easy to see at first glance whether you are working with a premium or standard product.
A change in the presentation to date is readily apparent in products which were previously simply labeled as an "alternative version". Similar to the standard program, these are now furnished with the Behr Hella Service logo and do not include any additional designation.
* Alternative for the according Premium product
** in many cases the alternative for the according Premium product
Every repair and every customer needs the right fit. The component has to be right and the quality has to be right. This is where our two segments come into play and help our customers to find the right product for each occasion.
Cooling performance under normal conditions
For standard products: Sufficient performance under normal conditions.
No difference between the standard and Premium Line.
Cooling performance under extreme conditions
Premium products give you higher performance reserves under extreme conditions (e.g. mid-summer, mountains, full power).
Fuel consumption can be reduced somewhat as the fan assist can come in at a later point under extreme conditions.
The standard program offers economical solutions with an excellent price/performance ratio.
The PREMIUM LINE is designed with durability for the entire vehicle life cycle in mind.
Number of products
The standard program features wide vehicle coverage and forms the basis of the product range (approximately 3,100 products)
The PREMIUM LINE is comprised of Produced by Behr, AKG, Visteon and other manufacturers with OE competence (approximately 4,500 products).
All Behr Hella Service products have world-class availability.
All important services ensured, including sales assistance and technical service.
In TecDoc, the most important research tool for garages and wholesalers, we will naturally ensure Premium Line products are clearly marked as such. From beginning of 2017, you will see the "*** PREMIUM LINE ***" designation after the corresponding entries.
If two products exist for one reference, the Premium Line product is marked with the corresponding addition. The displayed alternative is displayed without the addition, i.e. only under Behr Hella Service
If TecDoc only finds one reference, however, either "BEHR HELLA SERVICE *** PREMIUM LINE ***" or just "BEHR HELLA SERVICE" is displayed after the designation for the corresponding part.
Of course, we are also including the PREMIUM LINE marking in our print materials so that you can immediately see and recognize the type of product you are viewing when looking through Behr Hella Service catalogs.
In the table headers, you will find a separate column that indicates the corresponding PREMIUM LINE products
Every Behr Hella Service product is sent in the established standard cardboard box. It is easy to tell the different product segments apart by looking at the product itself, or at the label on the box.
In comparison, you can see that PREMIUM LINE products include an extra element on the label. A hologram of the PREMIUM LINE logo is integrated into the lower, orange bar of the label.
This sets the special product segment even further apart from the standard segment.
This marking will be gradually implemented on the label and on the product itself with the start of 2017.